Intel Announces Arc A760A Automotive-grade GPU (2024)

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Thursday, August 8th 2024

Intel Announces Arc A760A Automotive-grade GPU (1)

In a strategic move to empower automakers with groundbreaking opportunities, Intel unveiled its first discrete graphics processing unit (dGPU), the Intel Arc Graphics for Automotive, at its AI co*ckpit Innovation Experience event. To advance automotive AI, the product will be commercially deployed in vehicles as soon as 2025, accelerating automobile technology and unlocking a new era of AI-driven co*ckpit experiences and enhanced personalization for manufacturers and drivers alike.

Intel's entry into automotive discrete GPUs addresses growing demand for compute power in increasingly sophisticated vehicle co*ckpits. By adding the Intel Arc graphics for Automotive to its existing portfolio of AI-enhanced software-defined vehicle (SDV) system-on-chips (SoCs), Intel offers automakers an open, flexible and scalable platform solution that brings next-level, high-fidelity experiences to the vehicle.

Automakers can now design a single vehicle platform that scales across trim levels. Entry and mid-level models can leverage the Intel SDV SoC, while higher-end vehicles can benefit from the added horsepower of the dGPU for even more premium features. This approach streamlines development as software is fully compatible across the integrated GPU and the discrete GPU.

Intel's Vision: A Human-Centric Automotive Future
Intel's AI co*ckpit Experience showcased a future where in-vehicle AI creates intuitive and personalized interactions among the driver, passengers and vehicle that can personalize the ride and optimize the drive.

"Intel's strategy is to bring the power of AI into devices of every size and shape, and we're thrilled to bring that expertise and our vast open AI ecosystem to the automotive industry," said Jack Weast, vice president and general manager of Intel Automotive. "China's rapid electric vehicle development cycles and advanced technological adoption make it an ideal testing ground for our next-generation technologies."

Key features of Intel's AI co*ckpit solution:

  • Unmatched Scalability: Automakers can choose the Intel SDV SoC and later add an Intel discrete GPU for managing larger compute workloads and expanding the AI features thanks to a unified instruction set that simplifies development.
  • Next-Generation In-Vehicle Experiences: Intel-powered voice, camera and gesture recognition transform vehicles into immersive mobile hubs. Thundersoft's demo showcased its new generation co*ckpit user interface (UI) that transforms vehicles into immersive mobile hubs supporting seven high-definition screens rendering 3D graphics and six-in vehicle cameras and interactive features. The new UI also showed its capacity to run high-demand AAA gaming titles simultaneously while running AI PC rich applications for smart mobile working.
  • Deep Personalization: With powerful AI algorithms learning driver preferences, automakers can offer a highly personalized experience, adapting co*ckpit settings without voice commands. Zhipu's AI Car Assistant demonstrated the power of local large language models (LLMs) running on Intel's compute platform. The demo highlighted the ability to execute complex vehicle control commands through natural language processing, answer vehicle-related questions accurately, and even engage in leisurely chat with users, providing a more interactive and enjoyable journey.
  • Enhanced Productivity, Gaming and Entertainment: Automakers can turn the vehicle into a mobile office and entertainment hub with immersive 4K displays, multiscreen setups and advanced 3D interfaces.
  • Intel's AI PC Accelerator Program: Bringing together more than 100 independent software vendors (ISV) partners who have created 500-plus features and AI apps, the accelerator program immediately provides an unparalleled ecosystem that can be leveraged within the vehicle.

Building Blocks for The Future
Intel provides the building blocks for a future where driving is smarter, safer and more personalized than ever. The increased compute power offered by the dGPU opens a world of possibilities for automakers to differentiate their brands today. With the added confidence, they are ready to deliver a new level of AI-driven experiences to their customers tomorrow.

Intel aims to be the go-to partner for automakers. The company's XPU strategy, robust AI accelerator software ecosystem and optimization capabilities provide a strong foundation for innovation in the automotive space.

Related News

  • Tags:
  • A760A
  • AI PC
  • Arc
  • automotive
  • China
  • discrete graphics
  • GPU
  • Intel Arc
  • LLM
  • SoC
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Add your own comment
#1
_JP_
btarunrIntel aims to be the go-to partner for automakers. The company's XPU strategy, robust AI accelerator software ecosystem and optimization capabilities provide a strong foundation for innovation in the automotive space.

More processing power to display "The feature you selected isn't enabled. To enable, please purchase the 'Feature' subscription service for USD$ xyz.wk." messages and render the Mastercard or VISA buttons on the oversized screen of the center console.
Your actual dashboard will continue to be as fast as OBD 2 allows it to poll data, and limited as laws impose a usable and readable amount of information is shown at all times.

#3
Zazigalka

brakepedal.exe has stopped responding

#4
sLowEnd

I haven't looked into car computer specs in a long time. I wonder how this stacks up against the competition?

#5
Daven

Your in-dash entertainment system will play a show named 'Pat' 24/7/365. While watching, you will learn about political unrest in Taiwan, how to win government handouts and how to heat your house during the winter.

#6
Chomiq

In before sanctions, right?

#7
bonehead123

Hopefully these GPU's wont inherit any of the RL-type issues, which, while annoying AF but stationary in your pc, having any similar issues while driving would be catastrophic & deadly...

#8
Wirko
Zazigalkabrakepedal.exe has stopped responding

Gives a whole new meaning to the term "crash report".

#9
RamiHaidafy

Why would a car company go for a dedicated GPU + CPU combo when they could go the AMD APU route instead? Car companies do everything they can to reduce the number of components they need and the complexity of their systems. This launch makes no sense. If it were Lunar Lake for Automotive, that would make far more sense.

#10
Visible Noise
RamiHaidafyWhy would a car company go for a dedicated GPU + CPU combo when they could go the AMD APU route instead? Car companies do everything they can to reduce the number of components they need and the complexity of their systems. This launch makes no sense. If it were Lunar Lake for Automotive, that would make far more sense.

Does AMD offer automotive grade APUs with this much compute?

#11
R-T-B
Visible NoiseDoes AMD offer automotive grade APUs with this much compute?

I mean then you really have to ask what makes it "automotive grade" other than a sticker. Is it heat rating, reliability? Well an APU will blow a discrete gpu out of the water in terms of reliability...

#12
Visible Noise
R-T-BI mean then you really have to ask what makes it "automotive grade" other than a sticker. Is it heat rating, reliability? Well an APU will blow a discrete gpu out of the water in terms of reliability...

I don’t have to ask because I already know there’s these things called standards.

www.mouser.com/pdfdocs/te-microchip-automotive-grade-components.pdf
www.amd.com/en/solutions/automotive.html
www.aecouncil.com/AECPapers.html

But the answer is no, AMD doesn’t have any AEC certified compute that comes close to this.

#13
R-T-B
Visible NoiseI don’t have to ask because I already know there’s these things called standards.

www.mouser.com/pdfdocs/te-microchip-automotive-grade-components.pdf
www.amd.com/en/solutions/automotive.html
www.aecouncil.com/AECPapers.html

But the answer is no, AMD doesn’t have any AEC certified compute that comes close to this.

That's great you already know then so maybe you can explain to us plebs what this means in practical terms?

I'm completely serious. This is an area in which I am willing to admit I am ignorant.

#14
Visible Noise
R-T-BThat's great you already know then so maybe you can explain to us plebs what this means in practical terms?

I'm completely serious. This is an area in which I am willing to admit I am ignorant.

Just read the first provided link, “A brief introduction to standards which apply to components used in automotive applications.”

#15
hsew

This puts “crashing drivers” in an entirely dual context.

#16
R-T-B
Visible NoiseJust read the first provided link, “A brief introduction to standards which apply to components used in automotive applications.”

I was hoping for a bit of a summary, but you know what? Good on you not feeding my lazy side. Will do.

#17
RamiHaidafy
Visible NoiseDoes AMD offer automotive grade APUs with this much compute?

The Ryzen APU used in Tesla vehicles back in 2021 was rated at 10 TFlops, about the same as a PS5. Intel rates their dedicated GPU at 14 TFlops. So slightly more powerful, but significantly more complex as a system since automakers would also need to throw in a separate CPU, then worry about powering and cooling all of those components.

That's why I said, to me, unless I'm missing something, it makes very little sense for Intel to be releasing a dedicated GPU for automotive, unless they have too much stock sitting around and decided to repurpose the GPU and hope to sell it in a new market.

AMD could very easily counter this with their upcoming Strix Point/Strix Halo APUs that would make this Intel chip obsolete in terms of both efficiency and performance. So long as they can keep up with the supply.

We'll see how it plays out.

Add your own comment
Intel Announces Arc A760A Automotive-grade GPU (2024)

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